DJ Roja x Joseph McRae Collaborative Video Shoot – June 2025

In June 2025, the backyard of Harlem Hops came alive as fashion and music collided for a collaborative video shoot featuring DJ Roja and Project Runway standout Joseph McRae. Set against the vibrant backdrop of Harlem, this shoot captured the essence of a summer night where high fashion, community, and culture merged in style.

DJ Roja, also known as Harlem Hops co-founder Kim Harris, commanded the decks in a custom McRae look, surrounded by a crowd of impeccably dressed guests styled in McRae’s bold, sculptural designs. The energy was electric—part runway, part block party—with every frame radiating Harlem’s creative spirit.

Guests sipped on Harlem Hops Pier 57 and the brand’s latest beer collaboration: Harlem Afterparty, a crisp West Coast IPA crafted by Kim Harris and Tone Finley in partnership with Other Half Brewing. The beer, like the shoot, was a toast to collaboration, creativity, and Black excellence.

Shot with cinematic flair, the content bridges DJ culture and editorial fashion—showcasing the movement, the music, the style, and the soul of Harlem. It wasn’t just a party. It was a statement.

High fashion. Cold beer. Dope beats. All Harlem.