Experiential Design

For the second year in a row, Procter & Gamble’s leading feminine protection brands, Tampax and Always, continues its partnership with HBCU Dance Corporation, Inc., for the HBCU Dance #RadiantDanceOff contest – an online dance competition exclusively for majorettes at Historically Black Colleges and Universities (HBCU).

#RadiantDanceOff made a pledge to give majorette teams across the country the opportunity to upload their winning moves to its website (www.radiantdanceoff.com) for a chance to win $20,000 and the uniform of their dreams.

The campaign’s mission is to liberate Black women from some of the compensating behaviors that they adopt while on their periods (i.e. not participating in activities like dancing and compromising their style) and allowing them to wear and do what she wants all month long. Painting it Red was responsible for the production of this multi—city experiential marketing event.