Campaign for Black Male Achievement — 10th Anniversary Gala: Black Male Reimagined
Overview
The Campaign for Black Male Achievement (CBMA) marked its 10th Anniversary with Black Male Reimagined, the organization’s inaugural fundraising gala. Designed as a black-tie cultural experience, the event brought together donors, partners, and community leaders to celebrate a decade of impact while articulating CBMA’s future vision.
Painting It Red served as the event production partner, delivering a thoughtfully designed environment that combined storytelling, technology, and guest engagement.
Role
Creative Direction & Event Production
Led overall event production and execution
Designed and produced a pre-gala gallery experience
Integrated interactive technology to support narrative storytelling
Oversaw on-site production and guest flow
Approach
The pre-gala experience was conceived as an immersive gallery that invited guests to engage with CBMA’s history, present-day impact, and future aspirations. Six freestanding touchscreen monitors were strategically placed throughout the cocktail reception space, allowing guests to explore curated content in an intuitive and self-directed manner.
In the media lounge, a large-scale LED video wall served as both a storytelling and social engagement feature, displaying content from CBMA’s 10th Anniversary digital platform while creating a visually compelling backdrop for photography and conversation.
Impact
Delivered CBMA’s inaugural fundraising gala with a polished, institutional presentation
Deepened guest engagement through interactive storytelling
Elevated donor and stakeholder experience through integrated design and technology
Reinforced CBMA’s positioning as a forward-thinking, impact-driven organization
Credits
Creative Direction & Production: Painting It Red
Founder & Creative Director: Kim Monique Harris
Event Director: Verneda Adele