Tampax + Always #RadiantDanceOff
Client: Procter & Gamble
Overview
#RadiantDanceOff was a multi-city experiential activation developed to engage young audiences through movement, culture, and empowerment. The campaign aligned Tampax and Always with culturally relevant programming designed to foster authentic brand connection and audience participation.
Painting It Red led the experiential design and production across multiple markets, translating brand objectives into an engaging, scalable live experience.
Role
Experiential Design & Production
Developed experiential concepts aligned with brand strategy
Managed event production logistics across multiple cities
Oversaw on-site execution to ensure consistency and quality
Coordinated vendors, talent, and operational teams
Approach
The activation required a repeatable yet flexible execution model that could adapt to different venues while maintaining a cohesive brand presence. Painting It Red focused on creating an environment that felt energetic, inclusive, and culturally grounded, while meeting Procter & Gamble’s operational and brand standards.
Impact
Delivered consistent, high-quality activations across multiple markets
Achieved strong audience participation and engagement
Strengthened brand affinity through culturally relevant programming
Credits
Experiential Design & Production: Painting It Red
Founder & Creative Director: Kim Monique Harris